Ever been screwed? Then you can relate to being Cisco’ed.

This campaign pits Brocade, a data center networking services provider, against industry leviathan Cisco. Cisco believes in proprietary technology that locks IT managers into solutions that only work with other Cisco products. Good for Cisco, bad for customers who don’t like being screwed. Cisco’ed was born.

Creative executions were designed to lead our audience to a web experience where they could share their Cisco’ed stories, see how others are being Cisco’ed outside of the tech world, and most importantly, find out how Brocade can help un-Cisco their future. Click any thumbnail to load the gallery.

ACD/Copywriter: Don Smith
Art Director: Olivia Warnecke
Agency: Doremus/San Francisco