HP Print Forward Website

To launch HP’s Managed Enterprise Services business unit, I helped develop a website that would generate buzz yet fit nicely within HP’s existing site template. Starting by developing a content strategy and the name for the site, I wrote the majority of content for the experience, from lead-in paragraphs to CTAs for videos and webinars.

We also created syndicated content in the form of “Eye on the Enterprise”, a news-format question and answer session with content experts from within HP’s Imaging and Printing group. Each segment was hosted by an engaging political blogger to give the show a point–of-view along with the continuity of a weekly news program.

Writer: Don Smith
Agency: Doremus/San Francisco
Role: Content Strategy/Copywriting