More than a pretty facelift for Intel.com

As part of the 2011 Reimagine campaign for global tech giant Intel, lead digital shop Razorfish was tasked with literally reimagining the Intel web experience from the consumer level out. As part of the MRM team responsible for taking the Razorfish vision and bringing it into the business-to-business world, I was one of three writers given the task to “freshen up” existing C-level content with the new Reimagine voice.
You still with me?
We had about a week to tear down the existing content, make it more digestible and impart the various business topics with a Reimagine vibe. Take a look at the work by clicking on a thumbnail.

Copywriter: Don Smith
Art Director: Mario Grijalva
Agency: MRM/San Francisco