West Coast Motors Voyeur Campaign

The situation? West Coast Motors wanted to entice a young male audience to their car lot stocked with performance automobiles. The solution? Memorable media placements in some of the finest bathrooms in Boise.

We also created a TV campaign that featured innocent drivers caught behind the wheel by the West Coast Motors test drive cam. This is the voyeur part of the campaign. In the end, we mocked the test drive footage in the interest of quality and budget.

For online work, we proposed actually outfitting a few cars with video cameras to capture test-drive moments that could become featured content in banners and on the website but this idea took the budget places it didn’t want to go.

Copywriter: Don Smith
Agency: Rizen Creative/Boise, Idaho
Role: Concept/Copywriter