When is a PDF more than a file?

Adobe Acrobat sends a lot of email to convince customers it time to upgrade their software. You may have received a few hundred emails yourself. So to actually break through it’s own self-propagating clutter, Adobe asked ECI to come up with fun, clever ways to promote PDF usage. We were armed with emails, landing pages and zero budget. Click below to see what we did.

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GiftEM

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SocialInstructions

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